We discussed my model for fixed fee CFO service and he was wondering what made me different from an outsourced bookkeeper who would candidly charge less. He challenged me to create a concise spiel that he and my other friends could use to tell the difference and refer people my way.
This got me to thinking, I need an "elevator pitch." Why spend $750 a month when other accountants may charge half that and other CFO consultancies thousands more. I thought about the fact that I have completed years of public audits with no change. I built intranets for the companies I worked for. I had real experience for leading companies to break the $100,000,000 sales level, I implemented $1,000,000 software applications, I raised $18,000,000 in revenue bonds, I have downsized companies and accounting departments. I have built financial models to help sales and operations to be more profitable.And so on, and so forth.
Topher asked what my target client was, and I replied "$750,000-$5,000,000." He thought I was spot on. These companies are much smaller than the companies I was CFO of like Balfour Beatty and Bubba Burger. I also ran the sub accounting department of the Jaguars to raise $18,000,000 in profits to build the Terrace Suites for SB39. I am a huge believer in simplicity, The thrill of improving process and culture of small businesses is why I made the jump, and stepped down as CFO for Bubba Burger last Friday.
Every business is different and has different needs. I am adaptive and have successfully impacted these businesses in many ways. Click on my resume for the details.
Anyway I could never finish this spiel on the Empire State Building elevator. So here is my talk and it can be done between two floors on an elevator. " I will take your business to the next level." That's it. That's simple. That is the essence of who I am. It is also ambiguous enough to craft a solution to each unique business.
On top of it we can speed date. The first month of service is free. You like it we shake hands and partner to take your business "to the next level." If you don't like my service, we shake hands and part. It's that simple.
